{"id":11267,"date":"2023-03-20T11:39:50","date_gmt":"2023-03-20T09:39:50","guid":{"rendered":"https:\/\/ks.iul-nasu.org.ua\/?page_id=11267"},"modified":"2023-03-28T14:42:45","modified_gmt":"2023-03-28T11:42:45","slug":"stylistychna-transformatsiya-biologichnoyi-terminoleksyky-v-suchasnyh-zmi","status":"publish","type":"page","link":"https:\/\/ks.iul-nasu.org.ua\/en\/vypusky-zhurnalu\/2022-2\/zbirnyk-kultura-slova-96-2022\/stylistychna-transformatsiya-biologichnoyi-terminoleksyky-v-suchasnyh-zmi.html","title":{"rendered":"Stylistic transformation of biological terminology in modern mass media"},"content":{"rendered":"Mariia KUKHARCHYSHYN<\/strong>,<\/em>
\nPh.D in Philology, Associate Professor of the Department of Ukrainian Applied Linguistics, Ivan Franko National University of Lviv;
\n1 University St., Lviv, 79000, Ukraine
\nE-mail: mariafilolog@ukr.net<\/a>
\nORCID: https:\/\/orcid.org\/0000-0003-2314-9601<\/p>\n

Heading:<\/strong> LANGUAGE OF THE MEDIA
\nLanguage:<\/strong>\u00a0Ukrainian<\/p>\n

Abstract<\/strong>
\nThis article examines how biological terminology functions in contemporary mass media language. Additionally, it identifies the major thematic groups in biological terminology and traces their semantic changes in the language of mass media.
\nThe primary function of mass media is to highlight current problems of society and to inform ordinary people, so it is natural that scientific language is actively incorporated into journalistic narratives. Usually, the most relevant terms for society enter mass media. Everyday attention of the mass media is largely focused on issues of health, food, conservation and genetic inheritance, which inevitably activates the involvement of the terminology of the biological sciences in the attributes of this style.
\nIn the language of mass media, biological terms can function in a direct sense, performing a directly informative function and indirectly an epistemological function, popularizing new knowledge for readers, and in a figurative sense, performing stylistic and expressive functions. Terminology, used in a figurative sense, not only helps to figuratively and eloquently characterize socio-political processes, specific public figures, reproduce complex political vicissitudes, but it also becomes a tool of linguistic influence on the recipient.
\nAmong the biological terms that have undergone semantic transformations in the language of mass media, it is possible to outline separate thematic groups: names of sciences; terms for different types of organisms or groups of organisms; terms for parts of organisms; terms for biological processes, states and phenomena; terms for genetic concepts.
\nWhen taken outside of its natural domain, the biological vocabulary can give journalism novelty and freshness, accuracy and effectiveness. With frequent use, the terminology becomes clear to readers and becomes part of their active vocabulary.
\nKey words<\/em><\/strong>: term, biological terminology, language of mass media, determinologization.<\/p>\n

REFERENCES<\/strong>
\nLytvyn, O., Golubinka N. (2019). Use of the term in a journalistic text. Ukrainian meaning: a scientific collection \/ edited by I. S. Popova. Dnipro: Lira, 157\u2013167 (in Ukr.).
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\nChornovol, G. (2003). Stylistic problems of the functioning of special vocabulary in non-special texts (on the material of economic terminology). Ukrainian terminology and modernity: coll. scientific works. Vol. V. Kyiv: KNEU, 118\u2013122 (in Ukr.).<\/p>\n

LEGEND
\nBNU \u2013 news site \u201cBB\u0421 News Ukraine\u201d (in Ukr.).
\nD \u2013 the newspaper \u201cDen\u201d (in Ukr.).
\nDT \u2013 the newspaper \u201cDzerkalo Tyzhnia\u201d (in Ukr.).
\nDUBT \u2013 Grodzinskyi D. M., Symonenko L. O. (Ed.) (2012). Dictionary of the Ukrainian Biological Terminology. Kyiv: KMM (in Ukr.).
\nDUL-11 \u2013 Dictionary of Ukrainian language in 11 volumes (1970\u20131980). Kyiv (in Ukr.).
\nDUL-20 \u2013 Dictionary of Ukrainian language in 20 volumes. (Vol. 1\u201312)\/ URL: https:\/\/sum20ua.com\/<\/a> (in Ukr.).
\nUK \u2013 the newspaper \u201cUriadovyi kurier\u201d (in Ukr.).
\nUP \u2013 the newspaper \u201cUkrainska pravda\u201d (in Ukr.).
\nUT \u2013 website of the magazine \u201cUkrainskyi tyzhden\u201d (in Ukr.).","protected":false},"excerpt":{"rendered":"

Mariia KUKHARCHYSHYN, Ph.D in Philology, Associate Professor of the Department of Ukrainian Applied Linguistics, Ivan Franko National University of Lviv; 1 University St., Lviv, 79000, Ukraine E-mail: mariafilolog@ukr.net ORCID: https:\/\/orcid.org\/0000-0003-2314-9601 Heading: LANGUAGE OF THE MEDIA Language:\u00a0Ukrainian Abstract This article examines how biological terminology functions in contemporary mass media language. Additionally, it identifies the major thematic […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":11142,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"page-doi.php","meta":{"footnotes":""},"class_list":["post-11267","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=11267"}],"version-history":[{"count":16,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11267\/revisions"}],"predecessor-version":[{"id":11615,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11267\/revisions\/11615"}],"up":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11142"}],"wp:attachment":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=11267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}