{"id":11971,"date":"2023-06-30T14:27:01","date_gmt":"2023-06-30T11:27:01","guid":{"rendered":"https:\/\/ks.iul-nasu.org.ua\/?page_id=11971"},"modified":"2023-09-12T11:11:37","modified_gmt":"2023-09-12T08:11:37","slug":"zhanrovo-stylova-spetsyfika-ukrayinskyh-buktrejleriv-na-knygy-pro-vijnu","status":"publish","type":"page","link":"https:\/\/ks.iul-nasu.org.ua\/en\/vypusky-zhurnalu\/2023-2\/zbirnyk-kultura-slova-98-2023\/zhanrovo-stylova-spetsyfika-ukrayinskyh-buktrejleriv-na-knygy-pro-vijnu.html","title":{"rendered":"GENRE AND STYLE SPECIFICITY OF UKRAINIAN BOOKTRAILERS ABOUT THE WAR"},"content":{"rendered":"Anhelina GANZHA,<\/strong>
\nPhD in Philology, Senior researcher of the Department of stylistics, language culture and sociolinguistics,
\nInstitute of the Ukrainian Language of National Academy of Sciences of Ukraine,
\n4 Hrushevskyi St., Kyiv 01001, Ukraine;
\n\u0435-mail: ganzhalina@ukr.net
\nORCID: https:\/\/orcid.org\/0000-0003-2938-5306<\/p>\n

Heading:<\/strong> LANGUAGE AND TIME
\nLanguage:<\/strong> Ukrainian<\/p>\n

Abstract<\/strong>
\nThe article examines a new genre of advertising media products \u2013 the booktrailer, and offers a refined definition of it: booktrailer is a genre of advertising media products that synthesizes verbal, visual, and audio elements to promote books through information technology. The genre and style specifics of contemporary Ukrainian booktrailers about the war are determined. The conditional chronological division of the studied booktrailerized texts about the war has been applied into those written before the full-scale invasion (S. Zhadan \u201cBoarding School\u201d (2017), T. Horikha Zernia \u201cDotsia\u201d (2019)), and those created after it (N. Sukhorukova \u201cMariupol. Hope\u201d, P. Vyshebaba \u201cJust Don\u2019t Write to Me About the War\u201d, V. Stancyshyn \u201cEmotional Swings of War\u201d, O. Mykhed \u201cCat, Rooster, Locker\u201d).
\nEach booktrailer contains narrative elements. Their use depends on the content of the video and varies in length and nature of the narrative. The use of visual elements, such as color palette, graphics, photos, animation, or video, can help convey the style or mood of a book. Audio accompaniment \u2013 voiceover, audio recordings of interviews with writers, voiced fragments of the book\u2019s text, music \u2013 carries both a semantic and emotional load.
\nThe popularity of booktrailers is driven by the surge in social media activity, as well as the sale of books in electronic format, which maximizes the logistics of the book to the reader: viewed the booktrailer \u2192 ordered the book \u2192 received it on an electronic medium.
\nThe linguistic specificity of booktrailers varies depending on the target audience and the genre of the book. The language used in book trailers for books about war is intended to convey the tension, emotionality, and tragic (or life-affirming) nature of events related to military conflict.
\nThe target audience of Ukrainian booktrailers for books about the war covers different categories of readers of different ages, interests, and social status, as the war is now affecting the entire population of Ukraine to some extent.
\nKey words:<\/strong> booktrailer, genre and style specificity, focus of narration, media products, writer, reader.<\/p>\n

REFERENCES<\/strong>
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\nRosi\u0144ski, \u0421. (2016). Zwiastun ksi\u0105\u017ckowy. URL: http:\/\/fp.amu.edu.pl\/zwiastun-ksiazkowy\/ (in Pol.).","protected":false},"excerpt":{"rendered":"

Anhelina GANZHA, PhD in Philology, Senior researcher of the Department of stylistics, language culture and sociolinguistics, Institute of the Ukrainian Language of National Academy of Sciences of Ukraine, 4 Hrushevskyi St., Kyiv 01001, Ukraine; \u0435-mail: ganzhalina@ukr.net ORCID: https:\/\/orcid.org\/0000-0003-2938-5306 Heading: LANGUAGE AND TIME Language: Ukrainian Abstract The article examines a new genre of advertising media products […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":11940,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"page-doi.php","meta":{"footnotes":""},"class_list":["post-11971","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=11971"}],"version-history":[{"count":6,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11971\/revisions"}],"predecessor-version":[{"id":12041,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11971\/revisions\/12041"}],"up":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/11940"}],"wp:attachment":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=11971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}