{"id":8914,"date":"2020-07-17T03:08:28","date_gmt":"2020-07-17T00:08:28","guid":{"rendered":"http:\/\/ks.iul-nasu.org.ua\/?page_id=8914"},"modified":"2020-07-17T04:29:55","modified_gmt":"2020-07-17T01:29:55","slug":"zvukova-kultura-movlennya-veduchyh-dytyachyh-program-televizijna-platforma-ternopilshhyny","status":"publish","type":"page","link":"https:\/\/ks.iul-nasu.org.ua\/en\/vypusky-zhurnalu\/2018-2\/zbirnyk-kultura-slova-89-2018\/zvukova-kultura-movlennya-veduchyh-dytyachyh-program-televizijna-platforma-ternopilshhyny.html","title":{"rendered":"SOUND CULTURE OF SPEECH OF THE JOURNALISTS FOR CHILDREN\u2019S PROGRAMS: TV PLATFORM OF TERNOPIL"},"content":{"rendered":"<strong>Culture of the word, 2018, \u2116 89<\/strong><\/p>\n<p>UDC 654.19:070(477.84)]:811.161.2\u2019355<\/p>\n<p>https:\/\/orcid.org\/0000-0003-3201-5285<\/p>\n<p>&nbsp;<\/p>\n<p>Oksana KUSHNIR,<\/p>\n<p>PhD of social communication, Associate Professor Department of journalism Volodymyr Hnatyuk\u2019s TNPU<\/p>\n<p>E-mail: oksanakush8@gmail.com<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Heading: <\/strong>Language of the media<br \/>\n<strong>Language: <\/strong>Ukrainian<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Abstract:<\/strong> In the article the cultural parameters of contemporary television broadcasting are outlined. The main rules of sounds pronunciation and words stress which form the vocal and consonant harmony of a sound stream are singled out. It is underlined that the basis of the correct pronunciation is the presence of normative articulation base, the ability to pronounce sounds correctly, to intone the sound stream which together will ensure broadcast clarity.<\/p>\n<p>The significance of orthoepic competence of journalist for children&#8217;s programs is justified as their speech is perceived by young viewers as an a norm and model to follow which thereby imposes responsibility on a presenter and the appropriate language means the use expressing the content of a message.<\/p>\n<p>On the material of the children\u2019s programs in Ternopil television broadcast the typical violations of orphoetic norms are singled out and their causes are determined. It is revealed that the majority of language mistakes are caused by young presenter\u2019s insufficient knowledge of literary pronunciation rules and blind imitation of foreign languages.<\/p>\n<p>The possible ways of the journalists\u2019 sound culture improvement on regional channels are suggested, which are based on the complex approach to the problem of broadcasting culture on a state level, regional authorities, editorial teams on different levels and presenters themselves.<\/p>\n<p><strong>Key words:<\/strong><em> sound culture, orthoepic norms, literary pronunciation, sound, stress, language sonority, children\u2019s television.<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>REFERENCES<\/strong><\/p>\n<p>Babenko, V. (2008). Semiotical tools in the communication strategy of Ukrainian television: \u0430bstract of the thesis \u2026 PhD of of the social communication: 27.00.06. Kyiv: Taras Shevchenko\u2019s National University (in Ukr.).<\/p>\n<p>\u201cVechirnia kazka\u201d (\u201cEvening tale\u201d). URL: http:\/\/todtrk.te.ua\/kazka.<\/p>\n<p>Kozakov, G. (2006). Sabotage: The media reflect the linguistic and cultural level. <em>Literaturna Ukrayina <\/em>(<em>Literary Ukraine<\/em>) (15.06, pp.1, 3). Kyiv (in Ukr.).<\/p>\n<p>\u201cMamyna shkola\u201d (\u201cMother&#8217;s school\u201d). URL: http:\/\/todtrk.te.ua\/m_shkola.<\/p>\n<p>Penchuk, I. (2011). TV for children in Ukraine: Monograph. Zaporizhzhia: Classical private University (in Ukr.).<\/p>\n<p>Serbenska,O. (2004). Culture of spoken language. Workshop: tutorial. Kyiv: Center of educational literature (in Ukr.).<\/p>\n<p>\u201cTelevitaminky\u201d (\u201cTV-vitamins\u201d). URL: http:\/\/intb.te.ua\/category\/ \/<\/p>\n<p>\u201cCharivnyi kliuchyk\u201d (\u201cThe magic key\u201d). URL<strong>: <\/strong>tv4.te.ua\/charivnyi-kliuchyk.","protected":false},"excerpt":{"rendered":"<p>Culture of the word, 2018, \u2116 89 UDC 654.19:070(477.84)]:811.161.2\u2019355 https:\/\/orcid.org\/0000-0003-3201-5285 &nbsp; Oksana KUSHNIR, PhD of social communication, Associate Professor Department of journalism Volodymyr Hnatyuk\u2019s TNPU E-mail: oksanakush8@gmail.com &nbsp; Heading: Language of the media Language: Ukrainian &nbsp; Abstract: In the article the cultural parameters of contemporary television broadcasting are outlined. The main rules of sounds pronunciation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8856,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8914"}],"collection":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=8914"}],"version-history":[{"count":3,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8914\/revisions"}],"predecessor-version":[{"id":8968,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8914\/revisions\/8968"}],"up":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8856"}],"wp:attachment":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=8914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}