{"id":9143,"date":"2020-08-13T12:02:49","date_gmt":"2020-08-13T09:02:49","guid":{"rendered":"http:\/\/ks.iul-nasu.org.ua\/?page_id=9143"},"modified":"2020-08-13T12:37:56","modified_gmt":"2020-08-13T09:37:56","slug":"anotatsiya-miniteksty-zharty-v-zhurnali-zhinka-na-materiali-vydannya-2011-2014-rokiv","status":"publish","type":"page","link":"https:\/\/ks.iul-nasu.org.ua\/en\/vypusky-zhurnalu\/2019-2\/zbirnyk-kultura-slova-91\/anotatsiya-miniteksty-zharty-v-zhurnali-zhinka-na-materiali-vydannya-2011-2014-rokiv.html","title":{"rendered":"Abstracts: MINITEXT JESTS IN THE WOMAN\u2019S JOURNAL (ON MATERIAL 2011 \u2013 2014)"},"content":{"rendered":"ORCID:<\/strong> https:\/\/orcid.org\/0000-00022868-3953<\/p>\n

Miroslava MAMYCH,
\nDoctor of Philology, Associate Professor, Head of the Department of Applied Linguistics of the National University \u201cOdessa Law Academy\u201d, 23 Fontanska Road, Odessa 65000, Ukraine;
\nEmail: miroslavamiros@ukr.net<\/p>\n

The article presents lexical-grammatical and associative-semantic methods of verbalization of basic value-axiological concepts \u2013 woman, man, mind, child. The mediacontent of the modern magazine \u201cZinka\u201d is characterized as a container that covers universal information, including emotional, playful one. The importance of attention to anecdotes is noted as to everyday, literary stories, which reflect key concepts of human relationships, but are not used to create these concepts. The role of minitexts of jokes as a means of psychological and social unloading, activation of a positive world-view of a person is noted. Anecdotes as oral narrative genres are reproduced in written and bring to the target audience in the artistic form certain value dominants, which contemporary Ukrainians should focus on, as well as gender aspects of linguo-cultural activity in the community, and in general, reflect informative-communication culture of community.<\/p>\n

All text material is analyzed with attention to the following linguistic means of comism creation: the contrast of direct and figurative meaning of the word and phraseological reversal, the contrast of high and low, literary and colloquial in stylistic semantics of words and phraseological reversals, pun, semantic alogisms of homonyms, synonyms and paronims.<\/p>\n

Particular attention is paid to the functions of precedent name in literary anecdotes. It is noted that in Ukrainian laughter culture the appellation to a precedent phenomenon is traditional, which serves as the undisputed authority, because for a long time a certain image of a leader has been formed in society, template ideas about it are finished, which gives the impression of the authenticity of the situation being played. It is shown that in such anecdotes and jokes the precedent name acquires interactive features, and the public image of the so-called media persona is updated every time, activating the linguocultural memory of the audience of listeners-readers.<\/p>\n

Keywords<\/em><\/strong>: <\/em>anecdote, mediacontent, linguistic culture, irony, humor, connotation, dialogical mini-text, precedent name.<\/p>\n

REFERENCES<\/p>\n

Bassai, S.M. (2015). Anecdote as a speech genre. Scientific notes of Berdyansk State Pedagogical University. Series: Philological Sciences<\/em>. Vol. 5, <\/em>6 \u2013 17.<\/em> URL: \u00a0http:\/\/nbuv.gov.ua\/UJRN\/nzbdpufn_2015_5_3<\/a> (in Ukr.).<\/p>\n

Deniskina, G.O. Language-genre evolution of anecdote in newspaper texts. URL:\u00a0http:\/\/journlib.univ.kiev.ua\/index.php?act=article2190<\/a> (in Ukr.).<\/p>\n

Kimakovich, I.I. (1996). Traditional anecdote in the context of ridiculous phenomena of Ukrainian culture: the dissertation author’s abstract for the candidate’s degree in philology. Kyiv, 1996 (in Ukr.).<\/p>\n

Kwansah-Aidoo, Kwamena<\/em> (2001). Telling stories: the epistemological value of anecdotes in Ghanaian communication research. Media, Culture and Society.<\/em>Vol. 23, is. 3,<\/em> 359 \u2013 380. URL: https:\/\/doi.org\/10.1177\/016344301023003005<\/a>.<\/p>\n

 <\/p>\n

LEGEND<\/p>\n

\u0416 2011 \u2013 Zhinka. 2011. \u2116 3, 4.<\/p>\n

\u0416 2012 \u2013 Zhinka. 2012. \u2116 4, 7, 10, 11.<\/p>\n

\u0416 2014 \u2013 Zhinka. 2014. \u2116 1, 3, 5, 6, 7, 8, 10.<\/p>\n

\u0421\u0423\u041c \u2013 Dictionary of Ukrainian in 11 volumes. Kyiv: Naukova Dumka, 1970 \u2013 1980.","protected":false},"excerpt":{"rendered":"

ORCID: https:\/\/orcid.org\/0000-00022868-3953 Miroslava MAMYCH, Doctor of Philology, Associate Professor, Head of the Department of Applied Linguistics of the National University \u201cOdessa Law Academy\u201d, 23 Fontanska Road, Odessa 65000, Ukraine; Email: miroslavamiros@ukr.net The article presents lexical-grammatical and associative-semantic methods of verbalization of basic value-axiological concepts \u2013 woman, man, mind, child. The mediacontent of the modern magazine […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":8591,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9143"}],"collection":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/comments?post=9143"}],"version-history":[{"count":3,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9143\/revisions"}],"predecessor-version":[{"id":9166,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/9143\/revisions\/9166"}],"up":[{"embeddable":true,"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/pages\/8591"}],"wp:attachment":[{"href":"https:\/\/ks.iul-nasu.org.ua\/en\/wp-json\/wp\/v2\/media?parent=9143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}