FORMATION OF THE TERMINOLOGICAL BASIS OF PUBLICIST STYLE IN UKRAINIAN LINGUISTISTICS

Culture of the word, 2018, № 89
UDC 81’373.47:316.774

https://orcid.org/0000-0003-4622-9559

Tetiana KOTS,

Doctor of Philological Sciences, Senior Researcher of the Department of Stylistics, Language Culture and Sociolinguistics, Institute of the Ukrainian Language of National Academy of Sciences of Ukraine,

4 Hrushevskyi St., Kyiv 01001, Ukraine,
Е-mail: tetyana_kots@ukr.net

Heading: To the 100 anniversary of the National Academy of Sciences of Ukraine
Language: Ukrainian

Abstract: The article analyzes the history of the formation of the terminological basis of journalistic style in the Ukrainian linguistic style from the end of the 19th to the beginning of the XXI century. The dynamics of nominations from the newspaper language to the journalistic style was traced, the role of the interlanguage language in the establishment of a functional variety in the projection into the literary norm in general was determined. The key concepts of style are revealed: expressiveness, socio-political vocabulary, standardization, informative, and evaluation.

The article to differentiate the concept of journalistic style as a functional type of literary language and media communication as a broad sphere of implementation of its stylistic capabilities. The journalistic style in modern linguistic style is a functional type of literary language, which ensures the transmission, dissemination in the national-language space of socio-political, scientific, and cultural information, plays the role of establishing and regulating the literary norm in accordance with the demands of society.

The journalistic style combines the language of the press, the language of radio, the language of television, the language of the Internet, the generic names of which are the language of the mass media, the language of mass communication.

The integrative character of modern linguistic studies and the diachronic analysis of journalistic style leads to the isolation of the notion of linguistic consciousness of verbalization of the perceived and assimilated information society in the corresponding historical period, which captures the formation of stable and variable mechanisms of expression of linguistic intentions. An important notion of journalistic style is the semantic-stylistic category which, based on the opposition of partial values of a negative, positive or neutral assessment, transmits the speaker’s attitude to the named object, phenomenon, concept.

Language units of journalistic style can be considered in close interaction with the conditions of their origin and formation, taking into account author’s pragmatic guidelines. Such an analysis involves a more extended object of linguistic-stylistic research, which is defined by the term journalistic discourse.

Consequently, Ukrainian linguisticism has significant work in the study of journalistic style, in the development of its conceptual framework, which today satisfies all aspects of research and is perfected in accordance with the dynamics of the style norm.

Key words: journalistic style, conceptual basis, history of linguistics, stylistic norm, literary norm.

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