Culture of the word, 2018, № 89
PhD of social communication, Associate Professor Department of journalism Volodymyr Hnatyuk’s TNPU
Heading: Language of the media
Abstract: In the article the cultural parameters of contemporary television broadcasting are outlined. The main rules of sounds pronunciation and words stress which form the vocal and consonant harmony of a sound stream are singled out. It is underlined that the basis of the correct pronunciation is the presence of normative articulation base, the ability to pronounce sounds correctly, to intone the sound stream which together will ensure broadcast clarity.
The significance of orthoepic competence of journalist for children’s programs is justified as their speech is perceived by young viewers as an a norm and model to follow which thereby imposes responsibility on a presenter and the appropriate language means the use expressing the content of a message.
On the material of the children’s programs in Ternopil television broadcast the typical violations of orphoetic norms are singled out and their causes are determined. It is revealed that the majority of language mistakes are caused by young presenter’s insufficient knowledge of literary pronunciation rules and blind imitation of foreign languages.
The possible ways of the journalists’ sound culture improvement on regional channels are suggested, which are based on the complex approach to the problem of broadcasting culture on a state level, regional authorities, editorial teams on different levels and presenters themselves.
Key words: sound culture, orthoepic norms, literary pronunciation, sound, stress, language sonority, children’s television.
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