IDEAS ARE DIFFERENT…, OR THE MODAL GAME IN MEDIA DISCOURSE

Nina HORHOLIUK,
PhD in Philology, Associate Professor, Deputy Director for Research of the Institute of the Ukrainian Language of National Academy of Sciences of Ukraine;
4 Hrushevskyi St., Kyiv, 01001;
e-mail: gorgoluk@ukr.net
ORCID: https://orcid.org/0000-0001-7229-3066

Heading: GRAMMATICAL STYLISTICS
Language: Ukrainian

Abstract
The article analyzes the functional and semantic potential of the modus predicates ‘to think’ and ‘to consider’, describes the criteria for semantic differentiation of the tokens ‘to think’ and ‘to consider’, and characterizes the types of sentences that introduce these modus predicates. The concept of the “modal game” is proposed, the cognitive mechanisms and techniques of a modal game are defined and characterized, and the effectiveness of a modal game as a manipulative tactic of the strategy of influence of speakers on the consciousness of information consumers is substantiated.
The methods of modal representation of the direct speech (foreign speech) are analyzed in detail on the material of mass communication media (interviews, speeches, speeches, news websites, etc.), The moves of the modal game (substitution of modal predicates to think ↔ consider; substitution of modal predicates to think/consider by representatives of different epistemic modalities; truncation of the modal component of a sentence with predicates to think/consider), the consequence of which is a change (full or partial transformation) of modality are defined and analyzed; the criteria for the speaker’s choice of a mode predicate for introducing a judgment into the information space, which regulates and determine the power of the speaker’s information influence on the recipient, are characterized.
Key words: modal game, modality, mode predicate, differentiation.

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