FEMINITIVIZATION OF OFFICIAL BUSINESS PRACTICE AND PROBLEMS OF MODERN UKRAINIAN GRAPHICS, MORPHOLOGY, PUNCTUATION

Svitlana BYBYK,
Doctor of Philology, Professor, Leading researcher of the Department of Stylistics, Culture of the Language and Sociolinguistics,
Institute of the Ukrainian Language of National Academy of Sciences of Ukraine;
4, Mykhaila Hrushevskoho St., Kyiv, 01001, Ukraine;
e-mail: sbybyk2016@ukr.net
ORCID: https://orcid.org/0000-0002-9765-497X

Heading: LANGUAGE STANDARDS: CONSTANT AND CHANGING
Language: Ukrainian

Abstract
The article is devoted to the problem of practical implementation of lexical, grammatical, orthographic and punctuation norms in connection with the strengthening of tendencies towards the feminization of language practice, particularly in the business and educational spheres. Attention was drawn to the dynamics of changes in the “Ukrainian orthography” of 2019 regarding the implementation of the norm of formation of names of persons of the female gender by profession and type of occupation. On the material of the texts of educational projects, platforms that became the basis for the organization of training or professional development in real time, such as “On the lesson”, “Vseosvita”, “Prometheus”, “Umity”, the peculiarities of the implementation of the specified trend were observed. Deviations from the lexical, punctuation and orthographic norms regarding the writing of the latest complex abbreviated names of persons by profession, field of activity, position, nationality, etc. were noted. Systematic deviations from the norm in the practice of using round brackets and slashes in the official and business sphere of communication, in particular in the texts of informational messages, in educational materials, were revealed.
Key words: lexical norm, graphics, morphological norm, orthographic norm, punctuation norm, round brackets, slash, language of the educational sphere, Ukrainian spelling.

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